The next generation of marketing tools is Web3
As it becomes more challenging and expensive to acquire customers with Web2, isn't it time you took advantage of the opportunities Web3 has to offer?
Why consider Web3?
Customer trust in the old systems is on the decline, while the cost of advertising continues to rise.
The customer brand relationship is evolving
It’s never been more challenging to retain customers
Customers are seeking out brands with authenticity
Marketing teams need new ways to connect and grow their brand
Web3 offers exciting new ways to make this happen
Web3 is Growing
A new innovation collectively known as Web3 will shape the future of how customers interact with the brands they love
All Brands will be focused on their digital wallet strategy
NFTs will serve as loyalty and rewards cards, securely linked to the customer’s identity
CRM systems will be integrated with digital wallets
So what is the new way?
Digital marketeers maintain multiple channels to connect with their customers and prospects. Paid channels provide diminishing ROI as costs increase year on year.
The customer is at the centre of easy to deliver rewards, initiatives and community connection thanks to digital certificates called NFTs that integrate inside existing products.
Web3 changes everything about Loyalty Programmes
Traditional Loyalty Programmes
Stamp cards and point-based systems
Risk of fraud
Modern Loyalty Programmes
Reward any activity
Technology driven and app-based
Rational and emotional loyalty
Engagement tools such as gamification
Risk of fraud
Web3 Loyalty Programmes
Reward “brand valuable” behaviour with digital assets like NFTs
Build online communities
Appeal to “superfans” and influencers
Stored securely on the blockchain
No fraud risk
“By integrating into the Starbucks Rewards ecosystem and grounding the experience in coffee, connection and community, we are entering the Web3 space differently than any other brand, while deepening our members’ connection to Starbucks.”
Starbucks EVP and chief marketing officer
How we help you
Learn more about how you can expand your brand into the Web3 space with The Blue Marble
Schedule a call
Find out how a Web3 marketing campaign will grow your business.