The next generation of marketing tools is Web3

As it becomes more challenging and expensive to acquire customers with Web2, isn't it time you took advantage of the opportunities Web3 has to offer?


Why consider Web3?

Customer trust in the old systems is on the decline, while the cost of advertising continues to rise.


Advertising costs

Year on year, paid advertising costs have increased by over 100%.


New customers

New customer acquisition costs 7 times as much as the cost to retain.


Trust issues

Only about 20% of users now trust businesses like Facebook.

The customer brand relationship is evolving


It’s never been more challenging to retain customers



Customers are seeking out brands with authenticity



Marketing teams need new ways to connect and grow their brand



Web3 offers exciting new ways to make this happen


Web3 is Growing

A new innovation collectively known as Web3 will shape the future of how customers interact with the brands they love

Digital wallet users will exceed 5.2 billion globally in 2026

  • All Brands will be focused on their digital wallet strategy

  • NFTs will serve as loyalty and rewards cards, securely linked to the customer’s identity

  • CRM systems will be integrated with digital wallets

So what is the new way?


Web2 Marketing

Digital marketeers maintain multiple channels to connect with their customers and prospects. Paid channels provide diminishing ROI as costs increase year on year.


Web3 Marketing

The customer is at the centre of easy to deliver rewards, initiatives and community connection thanks to digital certificates called NFTs that integrate inside existing products.

Web3 changes everything about Loyalty Programmes

Traditional Loyalty Programmes

  • Transactional only

  • Stamp cards and point-based systems

  • Rational loyalty

  • Low engagement

  • Risk of fraud

Modern Loyalty Programmes

  • Reward any activity

  • Technology driven and app-based

  • Rational and emotional loyalty

  • Engagement tools such as gamification

  • Risk of fraud

Web3 Loyalty Programmes

  • Reward “brand valuable” behaviour with digital assets like NFTs

  • Build online communities

  • Appeal to “superfans” and influencers

  • Stored securely on the blockchain

  • No fraud risk

By integrating into the Starbucks Rewards ecosystem and grounding the experience in coffee, connection and community, we are entering the Web3 space differently than any other brand, while deepening our members’ connection to Starbucks.

Brady Brewer, 
Starbucks EVP and chief marketing officer


Make Web3 Easy

How we help you

Learn more about how you can expand your brand into the Web3 space with The Blue Marble

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Find out how a Web3 marketing campaign will grow your business.

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